The Chicagoland Speedway in Joliet, IL generates substantial car traffic and transitory visitors. Dearborn Architects was retained to prepare a master plan to develop the area adjacent to the Speedway and capitalize on this population. The master plan includes a Route 66 themed, 200,000 SF exhibit space, a 280 room 3-star hotel with 50,000 SF of meeting space, and a 100,000 SF retail center.